The most effective networking is a two-way street, where you give and take. It is not a good idea to be egotistical or pushy in a networking environment. Instead, try to show an interest in others and give them valuable advice. This will encourage them to help you.
Show up early or stay late for networking events
At networking events, it’s important to make first impressions. A firm handshake and a smile can set you apart from everyone else. It also helps to maintain eye contact.
Avoiding the hard sell
Avoiding the hard sell is one of the most important skills to master when networking for business. In the business world, this style of sales approach is characterized by directness, aggressiveness, and forward thinking. A hard seller relies on a solid sales pitch to convince a client to buy their products or services. However, this type of approach can be very detrimental to a company’s reputation.
Using Linkedin
LinkedIn has an impressive number of features to help you advertise your business. For example, a business page is a great place to post company details, open job positions, and an online portfolio. The site also has groups that facilitate communication between business professionals. Similar to Facebook groups, Linkedin groups can help you advertise to a specific audience, thereby increasing your visibility in the industry.
Keeping the relationships going after a networking event
After attending a networking event, make sure to follow up with your new contacts. You can do this in a number of ways, including sending an email or a handwritten note. Following up with new contacts is critical, as it helps you build a working business relationship.
