Your Company Has Changed

Your brand is the first thing your customers see when they think about your business. It should be a reflection of who you are and what you stand for, so it’s important to update your brand from time to time. This can be as simple as changing your logo or something more extensive like rebranding to reflect a new service offering, product line or company name.

New Logo

A company’s logo is one of the most immediate ways that its audience identifies it. As a result, it’s essential that your branding is consistent and cohesive across all of your marketing materials.

If you’ve been using the same logo for years, chances are it has become stale and outdated. Luckily, there are several ways to know when it’s time for a brand refresh. The most obvious way is to look for a logo that seems out of place in modern design trends. It’s also a good idea to consider whether your current logo is flexible enough for use on different channels, and whether it can maintain its through-lines across multiple mediums.

Declining Sales And Leads

You may notice over time that people are growing bored of your brand. Or, your brand is falling behind on trends and modernised changes that your competitors are implementing into their own strategy. This may be a sign that it is time for a revamp.

Your brand is the first thing your customers see when they think about your business. It should be a reflection of who you are and what you stand for, so it’s important to update your brand from time to time. This can be as simple as changing your logo or something more extensive like rebranding to reflect a new service offering, product line or company name.

New Logo

A company’s logo is one of the most immediate ways that its audience identifies it. As a result, it’s essential that your branding is consistent and cohesive across all of your marketing materials.

If you’ve been using the same logo for years, chances are it has become stale and outdated. Luckily, there are several ways to know when it’s time for a brand refresh. The most obvious way is to look for a logo that seems out of place in modern design trends. It’s also a good idea to consider whether your current logo is flexible enough for use on different channels, and whether it can maintain its through-lines across multiple mediums.

Declining Sales And Leads

You may notice over time that people are growing bored of your brand. Or, your brand is falling behind on trends and modernised changes that your competitors are implementing into their own strategy. This may be a sign that it is time for a revamp.